Wall art by Christoph Schaarschmidt

This is an analytics service. The service enables measuring traffic and engagement on websites and mobile apps across devices through customizable reports.

Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Below you will find the email address of the data protection officer of the processing company:

Contact Form

• Marketing
• Analytics

• Tracking Code
• Cookies

• Device Information
• Geographic Location
• Browser Information
• Device Operating System
• Screen Resolution
• Referrer URL
• Interaction Data
• Date and Time of Visit
• User Behavior
• Visited Pages
• Online Identifiers
• Shortened IP Address
• User ID
• Advertising Identifier
• Purchase Information

The required legal basis for data processing is:

Art. 6 (1) S. 1 lit. a GDPR

The primary processing of the collected data takes place within the European Union.

The data is stored as long as it is required for the stated processing purposes. Customers can define the retention period for Google Analytics data, with a maximum retention period of 14 months.

The collected data may be transferred to countries that may not have the required data protection standards. These include:

• Singapore
• Taiwan
• Chile
• United States of America

For more information on security measures, please refer to the data protection policy of the provider or contact them directly.

• Alphabet Inc.
• Google LLC
• Google Ireland Limited

Privacy Policy of the Data Processor

Cookie Policy of the Data Processor

Opt-out on all domains of the processing company

Maximum storage duration when using the cookie storage method:

• Cookies: 2 years

• _ga – Used to distinguish users.
  Type: Cookie
  Duration: 2 years
• _ga_ – Used to maintain session status.
  Type: Cookie
  Duration: 2 years

This service is used for advertising purposes. It can be used to display personalized or non-personalized advertisements to users.

Google Ireland Limited
Google Building Gordon House, 4 Barrow Street, Dublin D04 E5W5, Ireland

You can find the contact details of the Data Protection Officer at:

Contact Form

• Advertising
• Analytics
• Service Provision
• Statistics

• Cookies
• Tracking Pixels

• Viewed Advertisements
• Cookie ID
• Date and Time of Visit
• Device Information
• Geographical Location
• IP Address
• Search Terms
• Displayed Ads
• Customer ID
• Impressions
• Online Identifiers
• Browser Information
• Referrer URL
• Interaction Data

The processing of data is based on:

Article 6(1)(a) GDPR

The primary processing of collected data takes place within the European Union. If data is processed in other countries, you will be informed separately.

Data is stored only as long as necessary for the respective processing purposes. Log data is anonymized after 9 months, and cookie information is anonymized after 18 months.

Collected data may be transferred to countries that may not have the same level of data protection as the European Union. The recipient countries include:

• Chile
• Singapore
• Taiwan
• United States of America

For more information about security measures, please refer to the provider’s privacy policy or contact the provider directly.

• Alphabet Inc.
• Google LLC
• Google Ireland Limited

Privacy Policy of the Data Processor

Cookie Policy of the Data Processor

Opt-out on all domains of the processing company

The maximum storage duration for cookies is 1 year.

• NID – Used for advertising or retargeting.
  Type: Cookie
  Duration: 6 months
• __gads – Used for advertising or retargeting.
  Type: Cookie
  Duration: 1 year, 1 month
• pm_sess – Ensures that requests come from a user.
  Type: Cookie
  Duration: 30 minutes
• ANID – Displays ads on websites outside of Google.
  Type: Cookie
  Duration: 1 year, 1 month
• _gcl_au – Stores and tracks conversions.
  Type: Cookie
  Duration: 2 months, 29 days
• FPGCLAW – Tracks campaign-related user information.
  Type: Cookie
  Duration: 2 months, 29 days
• FPGCLGB – Tracks campaign-related user information.
  Type: Cookie
  Duration: 2 months, 29 days
• _gcl_gb – Tracks campaign-related user information.
  Type: Cookie
  Duration: 2 months, 29 days
• _gac_gb_ – Tracks campaign-related user information.
  Type: Cookie
  Duration: 2 months, 29 days
• _gcl_aw – Set when a user arrives via a Google ad.
  Type: Cookie
  Duration: 2 months, 29 days
• YSC – Stores and tracks user interaction.
  Type: Cookie
  Duration: Session
• 1P_JAR – Collects information about website usage and previously viewed ads.
  Type: Cookie
  Duration: 30 days
• AID – Links activity across devices where the user is logged into a Google account.
  Type: Cookie
  Duration: 1 year, 1 month
• FPAU – Collects user information for analytics and reporting purposes.
  Type: Cookie
  Duration: 2 months, 29 days

This service is a tracking technology provided by Meta and used in various Meta services. It allows tracking of visitor interactions with websites ("events") after they have clicked on an advertisement displayed on Facebook or other services provided by Meta ("conversion tracking").

Meta Platforms Ireland Ltd.
4 Grand Canal Square, Grand Canal Harbour, Dublin, D02, Ireland

You can find the contact details of the Data Protection Officer at:

Contact Form

• Analytics
• Marketing
• Retargeting
• Advertising
• Conversion Tracking
• Personalization

• Cookies
• Pixels

• Viewed advertisements
• Browser information
• Viewed content
• Device information
• Geographical location
• Interactions with ads, services, and products
• IP address
• Pixel ID
• Referrer URL
• Usage data
• User behavior
• Facebook user ID
• Device operating system
• Device ID
• HTTP headers
• Clicked elements
• Viewed pages
• Facebook cookie information
• Usage/click behavior
• Browser type
• Search terms

The processing of data is based on:

Article 6(1)(a) GDPR

The primary processing of collected data takes place within the European Union. If data is processed in other countries, you will be informed separately.

Data is stored only as long as necessary for the respective processing purposes. User interactions recorded on websites are stored for no longer than two years. However, data is deleted as soon as it is no longer needed for processing purposes.

Collected data may be transferred to countries that may not have the same level of data protection as the European Union. The recipient countries include:

• Singapore
• United States of America
• United Kingdom

For more information about security measures, please refer to the provider’s privacy policy or contact the provider directly.

• Meta Platforms Inc.
• Meta Platforms Ireland Ltd.

Privacy Policy of the Data Processor

Cookie Policy of the Data Processor

The maximum storage duration for cookies is 1 year.

No other storage methods besides cookies are used.

• _fbp – Meta cookie used for website analytics, ad targeting, and ad measurement.
  Type: Cookie
  Duration: 3 months

This service is a tracking and advertising technology provided by Microsoft. It enables the collection and analysis of user interactions to deliver targeted advertisements.

Microsoft Ireland Operations Limited
One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland

You can find the contact details of the Data Protection Officer at:

Contact Form

• Advertising
• Conversion Tracking

• Cookies
• Web Beacons

• Browser language
• Clicked advertisements
• Digital signature
• GUID generated by the UET tag
• IP address
• Microsoft Click ID
• Microsoft Cookie
• Page title
• Referrer URL
• Screen color depth
• Screen resolution
• UET ID tag
• Page load time
• Access to publisher/URL

The processing of data is based on:

Article 6(1)(a) GDPR

The primary processing of collected data takes place within the European Union. If data is processed in other countries, you will be informed separately.

Data is only stored as long as necessary for the respective processing purposes. Once the data is no longer required, it will be deleted.

The collected data may be transferred worldwide, including countries that may not have the same level of data protection as the European Union.

• Microsoft Corporation

Privacy Policy of the Data Processor

Cookie Policy of the Data Processor

Opt-out on all domains of the processing company

The maximum storage duration for cookies is 1 year and 25 days.

• _uetsid – Tracking cookie used for targeted advertising.
  Type: Cookie
  Duration: 1 day
• MUID – User identification tracking cookie to help validate clicks for targeted advertising.
  Type: Cookie
  Duration: 1 year, 25 days
• MUIDB – User identification tracking cookie used by Microsoft Bing Ads for targeted advertising.
  Type: Cookie
  Duration: 1 year, 25 days
• SRCHUSR, SRCHUID, SRCHD – Allows serving relevant advertisements to visitors across the Microsoft Bing network.
  Type: Cookie
  Duration: 1 year
• SRCHHPGUSR – Helps track the effectiveness of advertising campaigns on the Bing advertising network.
  Type: Cookie
  Duration: 1 year
• _RwBf – Set by a third-party service (Bing) for advertisement tracking purposes.
  Type: Cookie
  Duration: 1 year
• _HPVN – Microsoft MSN first-party cookie ensuring proper website functionality.
  Type: Cookie
  Duration: Session
• MSCC – Tracks user behavior through the site and interactions with the Bing Maps API.
  Type: Cookie
  Duration: 6 months
• ABDEF – Used by the Microsoft Bing advertising network for advertisement tracking purposes.
  Type: Cookie
  Duration: Session
• _uetvid – Tracking cookie used for targeted advertising.
  Type: Cookie
  Duration: 1 year, 24 days

This website uses tracking technologies from Firstlead GmbH under the ADCELL brand (www.adcell.de). When a visitor clicks on an advertisement with a partner link, a cookie is stored on their device.

Firstlead GmbH / ADCELL uses cookies to track the origin of orders. In addition, tracking pixels are used to analyze visitor traffic on the website.

The information collected through cookies and tracking pixels regarding the use of this website (including the IP address) and the delivery of advertising formats is transmitted to and stored on a server of Firstlead GmbH / ADCELL.

Among other things, Firstlead GmbH / ADCELL can determine whether a partner link on this website has been clicked.

In certain cases, Firstlead GmbH / ADCELL may share anonymized information with contractual partners. However, data such as IP addresses will not be combined with other stored data.

Data processing is carried out based on:

Article 6(1)(a) GDPR

Users can prevent cookies from being set by adjusting their browser settings or delete already stored cookies. For more information on ADCELL’s data privacy policy, please visit:

ADCELL Privacy Policy